By : shabda

Who: Commonfloor.com

What: Private apartment communities, management tools and real estate listing.

Who: Sameer Jain, Lalit Mangal, Vikas Malpani

When: Since 2008

Funded by: Morpheus and more.

Revenues From: Advertisement, Lead generation, Property rental and sale listing. (*)

In Media: Toi, HT, Yourstory and more

My Take: Local social networking is a hard place to be in, the dynamics of social networks are aginst smaller and insular networks. I meet my RWA agent once a month to pay my CAM, so the value proposition of the tools is not immedietly obvious to me. But real-estate is a good place to be in and the data from apartments can be potentially used for extremely targeted lead gen and lead-gen type advertising, and to move into areas like Apartment listings.

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(*) I am guessing here.