PubMatic is an ad monetization venture that promises to offer ultimate control to the web publishers. The smarter integration between impression level ad auctions and enterprise ad operations is enabled to transform the ad revenues northwards. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures. The best in class service providers across different business leagues have opted to go with PubMatic for their ad revenue channelization in an effective manner. The company’s progress rate has been instrumental and the networked publishers are getting integrated with their supreme network on the go.
Management Information
Amar Goel is the Founder and Chairman of Pubmatic. He founded PubMatic in October 2006. He previously led a sales and service team at Microsoft/MSN for the financial services and retail verticals. Amar previously founded and ran Chipshot.com, a leading online golf-etailer. He has also worked at McKinsey & Co. and Netscape Communications. Amar is a graduate of Harvard University, with a Master’s Degree in Computer Science, and a Bachelor’s Degree in Economics.
Rajeev Goel is a co-founder and CEO of the company. Rajeev is responsible for PubMatic’s business strategy and execution, leading product management, marketing, and operations. Rajeev has over 10 years of experience in building and scaling products as well as in creating and executing business strategies. Rajeev was Co-Founder and VP of Technology of Chipshot.com, a leading online retailer of custom built golf equipment, where he led product management and development for the $30M e-retailer. Rajeev was also a Principal at Diamond Management and Technology Consultants, an IT strategy consulting firm for Fortune 2000 clients. There, he led consulting teams on IT strategy engagements.
Some of the other key profilers include – Mukul Kumar (Co-Founder & Sr. VP - Engineering), Vaishali Cooper (CFO), Jeanne Houweling (CRO), Andrew Rutledge (GM & VP, Publisher Development) and Eric Klotz (VP Marketing)/
Hard Numbers
•Employee base of the company is 200
•PubMatic has a branch offices in New York-US, Amsterdam- Netherlands, Pune- India and London - UK apart from Palo Alto, CA HQ
•The company has registered $10 million revenue under Goel’s and monthly revenues are estimated to be around $200 K
•PubMatic provides seamless support to more than 500K publishers across the globe. It has pioneered the segment by holding dedicated conferences and events highlighting the potential of ad campaigns
•It was named AlwaysOn Global 250 Winner
•It received $7.5 million funding in 2010
Critical Success Factors
•The web publishers needed a platform for managing their ads, multi vendor ad network management and wanted to have a unified view of their campaign performance too. PubMatic was able to fill in the gap by providing an integrated solution to one and all in just about no time at all.
•Even a layman publisher would be able to take imperative business decisions based upon the progressive reports in a streamlined manner without any constraints. The reports can be sliced and diced based on the campaign type, territory and other parameters. As a result, increased set of flexibility is offered to the end users.
•The overall interface of the official web source is neat and informative. One can easily figure out the apt options based on the need in minimalistic span of time. These are highly cherishing features that are sheer must for the value centric customers from across the globe.
•Most of the competing service providers were offering buggy and spammy services at the time PubMatic enabled its service set. Their services are reliable and to the point. As a result, publishers were glued to their offerings rather than switching over to competing unreliable ad services.
•Their network is powered on Komli ad network and helps the end publishers in optimizing the content, size, color and other aesthetics of the ad in a streamlined way.
•The webmasters and internet marketers were able to buy-in the idea of quick plug-in of the application for better monitoring. As a result, the service became an instant hit in US and later spread virally across the globe.
•The ad network is safe and sound for the end users. They can manage monetization of their regular sites, blogs and mobile sites without hassles at all. The multi platform support has been a prime accelerating factor in their growth story.
•Their focus on collaborative development led the CIO’s and key decision makers in molding the business decisions in favor of PubMatic. As a result, there was better in-built adaptability and accountability in the system than ever before.
Key Challenges
•The giant ad networks in the market are already eyeing the potential in PubMatic. The merger or a potential acquisition might be on the cards if the business managers are not keen on sustaining the ship on their own. However, going by their continuous product improvement measures it looks unlikely in the shorter term.
•The ad optimization engine has to be improved for betterment of publishers. The plethora of new sites is hitting the internet arena by the day. The smarter engine should get the act together and uplift the ad revenues for the publishers who are best in their niche business segment. This would involve R&D efforts apart from regularizing the system for one and all.
•At the moment the service offered by PubMatic might not differ substantially in its nature and approach than a competing player. They will have to incorporate service differentiation in order to boost sales and increase their bottom-line in the longer run.
•The venture capitalist accountability is also a core issue for PubMatic. Last year they have pooled in $7.5 million for expansion. The results have to be translated to better growth numbers by the end of fiscal 2011 to stay them interested in the line of business.
PubMatic review
By : agiliq
PubMatic is an ad monetization venture that promises to offer ultimate control to the web publishers. The smarter integration between impression level ad auctions and enterprise ad operations is enabled to transform the ad revenues northwards. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures. The best in class service providers across different business leagues have opted to go with PubMatic for their ad revenue channelization in an effective manner. The company’s progress rate has been instrumental and the networked publishers are getting integrated with their supreme network on the go.
Management Information
Amar Goel is the Founder and Chairman of Pubmatic. He founded PubMatic in October 2006. He previously led a sales and service team at Microsoft/MSN for the financial services and retail verticals. Amar previously founded and ran Chipshot.com, a leading online golf-etailer. He has also worked at McKinsey & Co. and Netscape Communications. Amar is a graduate of Harvard University, with a Master’s Degree in Computer Science, and a Bachelor’s Degree in Economics.
Rajeev Goel is a co-founder and CEO of the company. Rajeev is responsible for PubMatic’s business strategy and execution, leading product management, marketing, and operations. Rajeev has over 10 years of experience in building and scaling products as well as in creating and executing business strategies. Rajeev was Co-Founder and VP of Technology of Chipshot.com, a leading online retailer of custom built golf equipment, where he led product management and development for the $30M e-retailer. Rajeev was also a Principal at Diamond Management and Technology Consultants, an IT strategy consulting firm for Fortune 2000 clients. There, he led consulting teams on IT strategy engagements.
Some of the other key profilers include – Mukul Kumar (Co-Founder & Sr. VP - Engineering), Vaishali Cooper (CFO), Jeanne Houweling (CRO), Andrew Rutledge (GM & VP, Publisher Development) and Eric Klotz (VP Marketing)/
Hard Numbers
•Employee base of the company is 200
•PubMatic has a branch offices in New York-US, Amsterdam- Netherlands, Pune- India and London - UK apart from Palo Alto, CA HQ
•The company has registered $10 million revenue under Goel’s and monthly revenues are estimated to be around $200 K
•PubMatic provides seamless support to more than 500K publishers across the globe. It has pioneered the segment by holding dedicated conferences and events highlighting the potential of ad campaigns
•It was named AlwaysOn Global 250 Winner
•It received $7.5 million funding in 2010
Critical Success Factors
•The web publishers needed a platform for managing their ads, multi vendor ad network management and wanted to have a unified view of their campaign performance too. PubMatic was able to fill in the gap by providing an integrated solution to one and all in just about no time at all.
•Even a layman publisher would be able to take imperative business decisions based upon the progressive reports in a streamlined manner without any constraints. The reports can be sliced and diced based on the campaign type, territory and other parameters. As a result, increased set of flexibility is offered to the end users.
•The overall interface of the official web source is neat and informative. One can easily figure out the apt options based on the need in minimalistic span of time. These are highly cherishing features that are sheer must for the value centric customers from across the globe.
•Most of the competing service providers were offering buggy and spammy services at the time PubMatic enabled its service set. Their services are reliable and to the point. As a result, publishers were glued to their offerings rather than switching over to competing unreliable ad services.
•Their network is powered on Komli ad network and helps the end publishers in optimizing the content, size, color and other aesthetics of the ad in a streamlined way.
•The webmasters and internet marketers were able to buy-in the idea of quick plug-in of the application for better monitoring. As a result, the service became an instant hit in US and later spread virally across the globe.
•The ad network is safe and sound for the end users. They can manage monetization of their regular sites, blogs and mobile sites without hassles at all. The multi platform support has been a prime accelerating factor in their growth story.
•Their focus on collaborative development led the CIO’s and key decision makers in molding the business decisions in favor of PubMatic. As a result, there was better in-built adaptability and accountability in the system than ever before.
Key Challenges
•The giant ad networks in the market are already eyeing the potential in PubMatic. The merger or a potential acquisition might be on the cards if the business managers are not keen on sustaining the ship on their own. However, going by their continuous product improvement measures it looks unlikely in the shorter term.
•The ad optimization engine has to be improved for betterment of publishers. The plethora of new sites is hitting the internet arena by the day. The smarter engine should get the act together and uplift the ad revenues for the publishers who are best in their niche business segment. This would involve R&D efforts apart from regularizing the system for one and all.
•At the moment the service offered by PubMatic might not differ substantially in its nature and approach than a competing player. They will have to incorporate service differentiation in order to boost sales and increase their bottom-line in the longer run.
•The venture capitalist accountability is also a core issue for PubMatic. Last year they have pooled in $7.5 million for expansion. The results have to be translated to better growth numbers by the end of fiscal 2011 to stay them interested in the line of business.
Contact Information
Website:
http://www.pubmatic.com
HQ Address:
444 High St, 4th Floor
Palo Alto, CA 94301
USA
Tel: +1 (650) 331 3485
Fax: +1 (650) 331 2810
Corporate E-Mail Address:
Support@PubMatic.com