Review: Slideshare

By : agiliq


SlideShare is world’s premier site for sharing presentations spanning across various categories, knowledge base and ethics. The website is amongst the top-notch sharing platforms that also enable the end users in sharing information contained in PDF’s, videos and streaming webinars. The official site is integrated with best breed social networks such as Facebook, Twitter and Linkedin. The updates on downloads, favorites and comments can be shared in real time. Although, it was initially meant for corporate customers it has spread virally amongst the value centric professionals and individuals too. One can generate business leads, share information, conduct research and channelize investments in the apt manner gaining from the latest in terms of business management. The documents can be downloaded and one can add their set of information for making them reusable on the go without any constraints at all. It is emerged as a best platform for sharing and availing information in a streamlined way. Both professionals and learners can connect with each other through documents in order to scale up their skill sets.

Managment Information

The company was established on October 4, 2006 with Rashmi Sinha as the CEO & Co-founder. She focuses on partnerships and product strategy. Her guilty pleasure is design, which she tries to find time for on the weekends. Before SlideShare, she ran MindCanvas, a game-like survey platform for customer research and sold it to clients like Microsoft, eBay and many startups. Rashmi has a PhD in Cognitive Psychology from Brown University and did research on search engines and recommend systems at UC Berkeley.

Jonathan Boutelle is the CTO & Co-Founder, and he looks after technology and engineering. Jon came up with the initial idea behind SlideShare, and wrote the first version of the site. He studied Computer Science at Brown University and started his career writing computer graphics code at AVS.

Amit Ranjan is COO & Co-Founder of SlideShare. He heads SlideShare's development team. He focuses on product management, content and community. Before SlideShare, Amit had a career in consumer goods marketing & sales. His last job was with PepsiCo. He has earlier worked for Asian Paints & Godrej. He holds an MBA from the Faculty of Management Studies, University Of Delhi and a Mechanical Engineering degree from REC/NIT, Jaipur.

Ross Mayfield is VP - Business Development and is involved in developing strategic partnerships and helping organizations engage with the world's largest professional sharing community. He has been an advisor to SlideShare since its founding. He is also currently Chairman & Co-founder of Socialtext, the Enterprise Social Software pioneer, and was the founding CEO. Previously, Mayfield Co-founded and served as President of RateXchange, a publicly traded B2B commodity exchange for telecommunications. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business.

Hard Numbers

Employee base of the company is 30

SlideShare has a branch office in New Delhi, India apart from the California’s HQ

Monthly page views on the corporate site is 90 million across the global frontiers

It is amongst the most visited 250 websites of the world

Exact Google searches for “I Love SlideShare” are 40,500 results

Total number of presentations tagged “social media” are 51823

Dev Khare, Venrock and David Sminoff are the venture capitalists in SlideShare

It offers four types of membership plans to the end users with varying feature set. The following sum up the service offering:

 

oPlatinum - $249/month

oGold - $49/month

oSilver - $19/month

oBasic - Free

Critical Success Factors

There was a strong need amidst the global audiences to connect with subject matter experts in order to gain from the professional information on the go. SlideShare has been able to cater to the demand in a streamlined way,

The ability of the service provider to offer free professional content to the end users makes it of prime interest amongst the targeted audiences

The industry wide leaders such as IBM, Capgemini and Microsoft etc have been using the intrinsic features of SlideShare on the go

The social integration ability makes it a powerful web application that has enabled its viral spread in shorter span of time

The overall interface is pretty neat and one can browse through the available presentations and documents through categories. So if you are keen to focus on business presentations rather than generic ones this is quite possible in the web application

The targets can read through the presentations in considerably short span of time rather than going through the official guides. Hence, it saves a lot of time, money and effort as far as the end users are concerned.

The entry barrier in this line of business is low and lack of competition has propelled the success for SlideShare.

The idea of conduction research online, sharing and gaining from information online through presentations and documents itself was innovative enough. Its implementation online has made the overall reach wider and broader.

 

Key Challenges

The business managers are not keen on sharing information in public domain. The sensitive data can leak out unintentionally and it can be blown up in enormous proportions by analysts or media personalities.

Information is not always contained in documents or presentations but in varied formats such as Word, Infographics and Images too. At the moment platform does not provides ability to upload these document types.

The corporate professionals are aware about SlideShare and its potential but not many students. They should market their services at the grass toot level and indulge college or school students in using the platform to the best of their advantage.

Although the prime aspect is to boost learning and cut down time it may so happen that the end users might end up using the presentations as it is with little value add. This might hamper the human capital management index in the longer run.

Censorship needs to be implemented at the overall level in SlideShare

Contact Information

Website:

http://www.slideshare.net

HQ Address:

 

SlideShare Inc.

480 2nd St, Suite 202,

San Francisco, CA 94107,

Fax: 415 789 4358

 

Corporate E-Mail Address:

 

contact@slideshare.com

 

 

 

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