Flipkart is a complete online book store which keeps track of most books which are available at the bookstore near you. The concept is derived out of Amazon, which is a globally renowned site for its huge collection of online books and related items. The difference being, Flipkart focuses mainly on best sellers.

With the tagline as The Book Store at your door, Flipkart is a promising startup having a potential of a good domestic reader base. Analyzing the specifics, the website is properly maintained and the aesthetics is worth appreciating. It is also neatly classified and categorized.

The Flipkart team is based out of Bangalore. These are a group of professionals who are behind this startup. They have made decent endeavors while working motivated, dedicated and hardworking unit with an aim is to provide the customers with an enriching experience by leveraging the best of breed technology. This team focuses on achieving customer satisfaction and a good buying experience by strategically placing those books whose market potential has been well researched.

Though the idea behind this startup is not unique, the team has been able to carve a niche of its own by maintaining an USP of –

• Low Prices
• Free Shipping
• Intuitive Interface
• Excellent Customer Service

The website has been classified quite nicely by sectioning different categories as Most Popular Subjects and Top Authors. There is a plethora of alternatives to chose from each of the above categories. This actually streamlines the search process of the customer and is able to direct himself to the book which is in actuality sought.

The homepage looks organized and is very well classified in three sections viz. Top New Releases, All Time Best Sellers and Recently Sold. This gives a prospective buyer an option of analyzing the various trends by other avid book readers.

The target market for this startup is anyone who is a book lover. For buying a book, one has a choice of online transfers with the help of national and international bank services such as Axis Bank, MasterCard and Visa. The prices of these books are same as actuals in the market with some special offers on selected books for which the discount varies between 10% – 20%.

All the features on the site have been very strategically thought and well placed. For example, this search option right at the top of the homepage is for people who have landed up on the site for some specific search and are very focused in their search process. The search process is again well implemented and brings out desired results.

The customer testimonials are indeed a pleasure to read as they tell about customers who are impressed by their service and have offered recommendations to others. A Contact Us page which can be filled and sent with any specific queries or requests pertaining to a particular book.

Good job guys!

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Zoomin, a web service which allows you to store share and print your photographs, has already created a stir among its competitors. Zoomin was launched particularly to aim Indian users, especially NRI’s with an objective of providing excellent services and quality.

HOW ZOOMIN CAN TRANSFORM YOUR PHOTO-ALBUM:

The look, feel, interface and the navigation of the website are pretty impressive indeed. Nice and decent flash work which can be found throughout the website makes it very appealing. Alongside, the entire process of creating your online photo album, uploading pictures on to the album and the ease of sharing it with others is a novice act.

 Here is how you can use Zoomin:

 CREATE ACCOUNT AND UPLOAD PICTURES:

Start by creating an account on Zoomin. After that you can immediately create your web album and can start uploading pictures in it using an easy to use upload tool. There is also an option of using basic upload tool in case you find it difficult to use. Another key differentiating feature of Zoomin is upload by email. You can use this feature from your mobile phone too in order to directly upload the pictures from your mobile phones to your web-album.

 EDIT AND ORGANIZE:

Zoomin lets you edit the uploaded pictures right within the panel. Apart from the traditional editing tools like crop, auto-fix, alter colors, light & fix-redeye you can find some innovative fun effects like sepia, snow, interface etc. Using the Organize tab, you can also perform tasks such as deleting photos, adding or removing tags, or adding locations to group of photos based upon your selection of photographs. You can easily break up a large album of photos into smaller albums so that you can share distinct photo albums with others.

PRINT AND SHARE:

There are multiple options to share a specific picture or an entire album. Zoomin’s slideshow widgets lets you to embed your public albums in blog or web or you can simply share it by posting links to your albums. You also have an option to order prints in many available formats and have them shipped right at your doorstep.

 ZOOMIN SERVICES:

Zoomin offers you a wide range of printing solutions to satisfy your every need. You can make your own customized calendar, greeting card for special occasions, photo mugs, photo-book, T-shirts and more. You can import your photos from Flickr and Picassa and send photos back to them as well. You can also import e-mail address book from popular services like Gmail and Yahoo! Mail and export your entire address book as a CSV file. It also has its very own blog which keeps you updated about new product offerings and services. What’s more? Zoomin for iPhone is now available for download in the iPhone App Store! The application is the simplest way to upload photos from your iphone to your Zoomin account.

Overall, a good service by a good Indian startup.

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