Flipkart is a complete online book store which keeps track of most books which are available at the bookstore near you. The concept is derived out of Amazon, which is a globally renowned site for its huge collection of online books and related items. The difference being, Flipkart focuses mainly on best sellers.
With the tagline as The Book Store at your door, Flipkart is a promising startup having a potential of a good domestic reader base. Analyzing the specifics, the website is properly maintained and the aesthetics is worth appreciating. It is also neatly classified and categorized.
The Flipkart team is based out of Bangalore. These are a group of professionals who are behind this startup. They have made decent endeavors while working motivated, dedicated and hardworking unit with an aim is to provide the customers with an enriching experience by leveraging the best of breed technology. This team focuses on achieving customer satisfaction and a good buying experience by strategically placing those books whose market potential has been well researched.
Though the idea behind this startup is not unique, the team has been able to carve a niche of its own by maintaining an USP of –
- Low Prices
- Free Shipping
- Intuitive Interface
- Excellent Customer Service
The website has been classified quite nicely by sectioning different categories as Most Popular Subjects and Top Authors. There is a plethora of alternatives to chose from each of the above categories. This actually streamlines the search process of the customer and is able to direct himself to the book which is in actuality sought.
The homepage looks organized and is very well classified in three sections viz. Top New Releases, All Time Best Sellers and Recently Sold. This gives a prospective buyer an option of analyzing the various trends by other avid book readers.
The target market for this startup is anyone who is a book lover. For buying a book, one has a choice of online transfers with the help of national and international bank services such as Axis Bank, MasterCard and Visa. The prices of these books are same as actuals in the market with some special offers on selected books for which the discount varies between 10% – 20%.
All the features on the site have been very strategically thought and well placed. For example, this search option right at the top of the homepage is for people who have landed up on the site for some specific search and are very focused in their search process. The search process is again well implemented and brings out desired results.
The customer testimonials are indeed a pleasure to read as they tell about customers who are impressed by their service and have offered recommendations to others. A Contact Us page which can be filled and sent with any specific queries or requests pertaining to a particular book.
Good job guys!
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Flipkart sent my book in a thin flimsy “box” and it came bent and crushed. I would never purchase from them again. That book cost me over 1,000/- and was intended for a gift. All gift value was destroyed by their bad packing. Also it took nearly a month to receive it. Bad experience from Flipkart.